I have been presenting to audiences and working with clients from the various foodservice markets over the past few months, both young and seasoned professionals, and still I see doubt and apprehension in using social media to get the word out about their products and/or services.
What is the value of social media? It can gain positive momentum all on its own by influencers and content driven information. What a great way to get your brand out there and touch people that you may not have been able to reach otherwise.
One of my clients has seen 10% increases in sales in 3 months. It works!
Yes, social media is new to many, but was not Google a new search engine at one point? Now its part of everyone’s vernacular. Decision makers are starting to use twitter, LinkedIn group discussions, facebook, etc… to get opinions and reach out to others in similar situations all over the world. A great example of this is, “CIOs using social media as part of their purchasing decision process”. http://tinyurl.com/ykvgwrn
Surveys show that many decisions are made from personal or professional recommendations. Here is another opportunity to influence, change perception or clarify information within your reach.
Ask yourself the following questions:
- Are you launching a new product or service?
- Do you want to continue to get a positive message out there?
- Do you want to generate new leads?
- Do you want to reach a non-traditional prospect?
- Do you want people to know what your brand is?
If yes, it is the time to investigate how to get started with social media.
It does not matter if it is B2B or B2C – it works. If you are an organization or an individual that has a product or service, start including social media marketing as part of your marketing strategy today.
I will be discussing how to get started with social media in my future blog posts.
MARSHA DIAMOND 