I was going to post today on how to get started with social media when I realize this past week that again someone has stated to me.
What is with all this twitter, face book stuff?” My organization does not need to do it. We can do ads, and networking.
I realize that the younger person in our industries are more willing to adapt to this type of marketing but us seasoned leaders should embrace it too. I am a seasoned person (alias experience and be in the industry awhile-I never use older, I like the idea of a person having that seasoned experience)
Do you know someone or do you say, “I don’t want to do Facebook, twitter or any of that online stuff.” I don’t want people to know “all” about me”
I hear this all the time when I mention to a client or a healthcare colleague about considering marketing via inbound marketing alias social media marketing.
I get a vague, gazed look from them or a dead silence on the end of the phone.
What is social media?
It is a way for people to come to you to learn more about your services or goods.
It is like never ending cocktail receptions. An opportunity to meet people, ask questions and give value to them.
Do people seek you at an event to talk and learn from? That is what social media marketing is about. People coming to you to learn more about what you know, what you can give back to them and how they can continue to be connected to you.
Consider it virtual networking opportunities to give people your elevator speech and value proposition.
Social network-order of popularity B2B world.
- Brand building
- Demand generation
- Customer loyalty/retention
- Cross selling/up selling
- Open Forums
- Sustainable differentiation
For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media is not a quick and easy process.
The notion of engaging with customers socially is a new paradigm and will take a shift in thinking for most organizations to adopt.
Are you a believer? How did you get started? What value did you find from social media?
If not a believer? What are your challenges?
My next blog will embrace getting started with influential blogs.