I was reflecting about the United States and what sets it apart from other countries in the world. What makes us unforgettable as people, our businesses, our services, or our products? I know one of my major differentials is my Diamond Approach to help organizations/audiences learn, innovate and evolve. I have been told that I have an amazing ability to listen and customize approaches to clients’ initiatives and challenges. What is yours?
You have to be willing to step outside of the box. Have differentials that steps you or your food, services, etc… Apart from the others. Do you sell yourself as a commodity? Do you know what makes you different? How can you change that today?
Leaders who choose services over self-interest make the difference. Do you ask your customers how can I meet your needs? On the other hand, are you too busy selling what you have, your widgets? Always remember to understand your customers and give world-class/5 star service to your organization, clients, etc…. It starts from the inside and out. Find a way to service your customers over yourself and company interest. It will yield volumes!
Some ways to start:
- Ask the questions to your clients, customers, peers about their needs.
- Be in the moment and focus on what is going on around you.
- Understand industry and consumer trends-e.g. healthcare with harm, sustainable goods, healthy food in healthcare pledge, nutritional options, gluten free foods, food safety issues, food services, business, healthcare reform and its impact, food sizes and on and on.
- Translate relevant information to your clients in terms that resonate with them.
- Give value added information that is relevant to your customers via social media, websites, videos, services.
- Establish yourself as an expert-pick a niche and use social media marketing, etc to get your knowledge out to the masses.
- Engage with your followers, audience, readers. True social media marketing – not viral marketing – relies on a strategy of relationship building. Sure many marketers use social for viral efforts to build awareness but true social relies on the relationships between a company and its customers. Finding out what drives them, listening to their needs and “being there before the sale.” Social media communication relies heavily on listening and using what you hear to better influence your target market to participate in behaviors you deem desirable. In other words, you build trust with consumers so they will be more likely to buy from you in the future. People do business with those they know and trust, which is why social tools are being so heavily leveraged by brands today.
- Develop a timetable to figure out a way to be consistent in getting information out about you, your services, and/or products. Spending too much time giving your opinion without keep abreast of news, blogs, tweets, etc…can be hazard to getting your message out to your customers too.
- Use reliable internet sites as a resource to give you valuable information. Make your sties as reliable with backing up your information with links, research that is credible and not just an opinion.
- Reach out to your trusted colleagues and peers to engage in discussions to learn more on what they are doing in your field. Learn from them
- ·Use HARO or Help a Reporter Out that is a report-source matching site. Great opportunity to possible garner free earned media.
- Let people know that you are an expert experts and should be heard. Crank up the volume and let people know who you are!