DO YOU STILL FEEL LIKE THIS? You are a character in star trek and the music starts…go where no man (or women in your company) has gone before. Yes, it is digital, social media, twitter, and more. Put on your shield and step into this world of today’s visual marketing. YOU CAN DO IT!
Social media has developed into a visual medium transforming word of mouth marketing into the sharing of graphics rather than words. It evolved from telling, to briefing, to showing – moving from blogs to microblogging such as twitter, and now to images requiring no words at all.
Good visual content achieves an emotional response and higher engagement through actions such as likes and shares. The storytelling can be your emotional currency. Emotional currency takes a consumer product brand like Goya and builds a multi-platform campaign that elevates the importance of family, sharing and authenticity. (Great article to read. http://tinyurl.com/lq92p4l)
A 2012 report by ROI Research reveals 44% of respondents were more likely to engage with brands who posted pictures on their social media channels rather than any other type of content. Instagram reports 16B photos shared averaging 55M photos per day and 1.2 B daily likes. break through the clutter to reach their audience. Pinterest is exploding; infographics are content visuals and more. (to find easy ways to build your own- http://infogr.am/). It is like show and tell again.
The rapid growth of social marketing has allowed brands to act as publishers; creating supporting content, that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling campaigns and content.
Start with strategies, tactics, and tools to build a strong, visual brand: evoke a sense of influence and connectivity around your products/service through the use of beautiful visuals. I.e. Travel with Jetsetter or Virgin airlines.
Include the power of images to generate leads and grow your business. Engage and Inspire Your Community with Visual Storytelling: i.e. How Ancestry.com Brings Family History to Life. Ancestry.com uses visual platforms like Pinterest and Instagram to connect with our community to inspire them to tell their own story in new and fun ways.
Develop Visual Powerpoints or video presentations that Curate, Captivate, Resonate: Engaging The Right Audience Visually
Visual content can drive communication and branding. Engagement with Likeable. Sharable icons, comments, follow tell you that you are on the right path. .Creating content that is relevant to your audience, interesting to a broader audience and provokes an emotional response is key to visual marketing today.
Benefits: Customer feedback and engagement, comparison-shopping, more informed about what they want, your products/service getting known quicker.
Is a picture still worth a thousand words? Does it translate to followers? Buyers?