Social media can help you understand trends in your market segment, increase bandwidth of your brand, increase market share, and better position your business.
Two tools # and @ that can be valuable . Using these two with great content can be a win win for your audience.
Hashtag
To start off, the main difference between the two symbols is that a hashtag (#) links to all other instances anyone (whether you “follow” them or not) mentioned that specific hashtag. They are used on Instagram, Tumblr and Twitter to connect you to other users also posting on the same topic. Eg. #healthcare, #cookies, #foodservice, #promotion, #sale
What’s great about Twitter is when news stories break, following the specific hashtags made for the event brings you closer to up-to-the-minute news. Coincidentally, news stations often refer to trending Twitter hashtags to report on what most people are talking about. So in a way, it helps to show newscasters what’s on people’s minds and lets users discover current events as they unfold.
The @ symbol
The @ symbol should be used to tag specific friends or acquaintances into your posts and photos. Use the @ symbol to notify them about posts they will want to check out. To add people into Facebook posts, just type the person’s name — that will be enough to tag them.
Adding the @ symbol followed by a popular news source, celebrity or organization is a great way to reach them with your comments or suggestions. If they are active on Twitter they can read and take into account your thoughts, and if you’re lucky you can even get a response or retweet. This possibility of being heard is just one of the many benefits of using the @ symbol on social media.
Most business are starting to use social media to promote their business, engagement strategies in their marketing cycle and a major role in business marketing.
Your potential customers are also using social media to help make purchase decisions or build their awareness about products, brands and services.
MARSHA DIAMOND 
