Food and beverage product recalls, withdrawals and safety alerts, oh my!
2016 buzz word for ingredients, recipes, cooking production, and supply chain is transparency. Many want to know what’s in their food.
Transparency, as used in science, engineering, business, the humanities and in other social contexts, implies openness, communication, and accountability. Transparency is operating in such a way that it is easy for others to see what actions are performed.
Speaks to consumer desire for connectedness, authenticity and control in an increasingly complex and competitive consumer landscape of “buy me!” and “me too!” products and services.
Reveals product quality [consumer benefits] and company integrity [how it does business].
Creates a stickiness that transforms a transactional exchange into a brand relationship [reason to buy and repeat buy, willingness to pay more and forgive, evangelism].
Enables consumers to make intentional choices based on easy access to relevant and truthful information about products, ingredients, sourcing and business practices.
Scientific based facts enables you knowledge. Awareness gives you knowledge. Transparency gives knowledge. Transparency means trust
What does transparency mean to you? Does it help you make better choices ?
Share with me your feedback. I will compile comments and feedback to reblog what consumers really feel about this buzzword.