What do you do to maintain loyalty in your customer base? Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person.
How about a loyalty program? Reminder programs to keep your customer base engaged with what you can offer in terms of services, education and partnership. Here are a few ideas to get you started:
offering educational webinars
offering webinars for different markets with solutions for challenges
forums for different levels of an operation for engagement and networking
sending out polls to ask questions that would allow you to either bring solutions whether it’s products and or programs for your customer base
points or incentives for your clients for trade show or conferences
Personalize initiatives that make you and your company memorable, reachable and trustworthy among industry peers.
Make 2018 a year your customer base will remember you! Always an opportunity for new opportunities by paying attention to the customers you already have done business with in the past.