What’s the point?
If you think people will peruse and buy just from a show floor. Think again 🙂
It’s setting the mood buy –
It’s about having the right mix of products and the right people representing your brand at the booth.
Booth needs to be interactive, engaging, solution oriented, digital, and more. Its not about the quantity but quality of these criteria even for a two hour show. Trade shows and people are valuable in terms of costs and time. Use live webinar, and/or live videos at trade show to drive business to your booth and engage even those that aren’t at the show but follow or engage with you in a digital world. Trade show times and expectations should always communicated prior to show too.
It’s about networking at sessions and events.Engage and inquire about the market challenge and successes. Be authentic.
Finally it’s the follow up.
Thank you for dinners and even a quick email blast that’s personalized to who you connected with at that show. Instead of the email blast out to all that’s so impersonal and just a check off of your follow up list.
Shows and Buying need to be a positive customer experience and so does the post sale experience.