Vlogging can help build rapport with your clients or patient’s. seeing video explanations and application of your own personal touch to your brand can help give new customers an insight to who you are and how your brand is represented. It lets people think they are actually getting to know you and builds a relationship with your following.
Vlogs can be whatever you want them to be and can be done any way the creator wants. They produce a more casual and personal approach to the presentation of the information on your profile.
Using YouTube as a platform for your vlogs enables you to reach a wider audience. Once your videos are being viewed by a new audience on YouTube, then you can use your vlogs to drive traffic to your website, generate leads, sell products, and much more.
Watching videos is fast becoming the norm and the preferred online media type. Many people will now watch a video but pass up on a written article. So, websites often use vlogging to attract new visitors, as well as help the retain current ones.
Vlogging has become the main way of introducing new topics or new products to today’s generations. People no longer want to take the time to read a 10-minute article, instead they are interested in watching short videos that represent the information more personally. It is a simpler, more convenient option that requires less effort from the viewer/consumer. The more personal touch that influencers put on their vlogs legitimizes their product and allows customers to feel more of a connection with them and their brand. Vlogs are also more mobile-friendly and can be watched or listened to on the go. They are more engaging for your audience and easily shareable to widen your reach.
Blogging and vlogging can go hand in hand. Vlogs can be good to promote a recent blog post and demonstrate some of the topics that may have been covered in said post. Blogs can be good for unloading a lot of information to your audience and can be used as a reference for users. Vlogs can be created on YouTube and used to easily catch consumers eyes on platforms such as Facebook, Twitter, LinkedIn, and Instagram. Your posts can show up on explore pages and ad suggestions throughout these platforms and can be easy and free advertising.
Marketing has to be engaging, personal and relatable. Change the way you reach your audience and potential customers. Do you have a brand ambassador that is relatable and recognizable in the industry? That person could be the vlogger to make it personal.
Passionately Foodservice,
MARSHA DIAMOND 