Goodbye fear-hello cautionAmericans continue to adapt to new normal-hand sanitizers, masks, physical distancingStudies have shown that to consumers, restaurants cleanliness and food safety procedures will always matter more now more than it did before. Spending money is tighter for consumers so pricing awareness became more prevalent. People feel prices are higher at grocery store than … Continue reading LESSONS OF A PANDEMIC
Author: Marsha Diamond
The Diamond Approach! Foodservice Marketing & Sales Consultant. “Helping you see your business through your customers' eyes“. Driving sales and solutions aligned with customers' needs. Expert content marketer. RDN expert with influence. Non-Commercial and Hospitality Specialist.
I can build long lasting bridges between food, technology & equipment manufacturers and vendors, and foodservice operations and their customers. #safety #transparency #sales #solutions #branding #noncommercial foodservice #foodservice consultants #dietitians #hospitality #food&beverage directors
I work with small and large businesses including supplier, manufacturers and hospitality venues to enhance and accelerate their successes in the areas of sales, branding including digital media strategies, identify sales opportunities, develop specific market directed marketing collateral, and enhance the customer relationships. (management/retention with end user, consultants, c- suite).
My passion and creative, trailblazing strategies and expertise continue to position who I work with for financial and brand loyalty success.
Resources: business coach and navigator, culinary nutritionist, customer loyalty programs, customer programs around safety and trust(operational, communications), trade and conference show strategist-live & virtual, foodservice forums and consumer research facilitator, webinar content and presenter, expansive customer relationships networks, direct approach to end users including operators, chefs, foodservice design and operational consultants, dietitians, F & B management and owners. Comprehensive knowledge of operational needs and challenges for retail, senior living communities, hospitals, college/university, micro markets & hospitality venues.
BEYOND THE PLEXIGLASS
Customers still want a desire for great value with enhanced food safety, the new ambience with food. I believe products or services sold need to have this part of their marketing and sales strategy and its more important than ever to make your consumer feel safe with their purchasing solutions in this the age of … Continue reading BEYOND THE PLEXIGLASS
REENGAGING, REACTIVATING AND REIMAGINING FOOD AND BEVERAGE
We know planning and actions are required in the journey back to thriving in a new reality. Parts of the world that have already opened have given us a glimpse of our own future, including: no shared community food in break rooms; no more communal snacks; more scheduled meetings (to include people working from home); … Continue reading REENGAGING, REACTIVATING AND REIMAGINING FOOD AND BEVERAGE
MARSHA DIAMOND 