Category: branding

THREE RS OF MARKETING

by Marsha Diamond, posted in branding, business, customer, equipment, food, marketing, social media

Driving you crazy to build your brand! Here are some of my tips to use as a checklist to align yourself with driving your brand (organization, business or personal brand). But, before you can be successful on digital media platforms you need to: know your brand? What does your brand stand for? Who are your … Continue reading THREE RS OF MARKETING

CUSTOMER LOYALTY

by Marsha Diamond, posted in branding, business, customer, equipment, experience, food, foodservice, manufacturers, marketing

What do you do to maintain loyalty in your customer base?  Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person. How about a loyalty program?  Reminder programs to keep your customer base engaged with … Continue reading CUSTOMER LOYALTY

SERVICE IS PART OF CUSTOMER EXPERIENCE!!

by Marsha Diamond, posted in branding, customer, foodservice

What is a reasonable amount of time for a company or person to get back to you about a challenge? Is it within the hour, within the day,within the week,within the month? The lowest denomination is the winning amount. An important part of service and customers' perception of the business is based on how they … Continue reading SERVICE IS PART OF CUSTOMER EXPERIENCE!!