Customer Loyalty

What do you do to maintain loyalty in your customer base?  Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person.

How about a loyalty program?  Reminder programs to keep your customer base engaged with what you can offer in terms of services, education and partnership. Here are a few ideas to get you started:

How about:

  • offering educational webinars

  • offering webinars for different markets with solutions for challenges

  • forums for different levels of an operation for engagement and networking

  • sending out polls to ask questions that would allow you to either bring solutions whether it’s products and or programs for your customer base

  • points or incentives for your clients for trade show or conferences

Personalize initiatives that make you and your company memorable, reachable and trustworthy among industry peers.

Make 2018 a year your customer base will remember you! Always an opportunity for new opportunities by paying attention to the customers you already have done business with in the past.







To get a response from a doctor’s office recently I had to succumb to social media. I went through the regular channels, called their offices, called their support line, sent emails, and finally after much frustration and time I received no return of any calls.  Then who called me back were people who were inexperienced and attitude was below satisfactory and of course didn’t know how to handle the problem. I turned to the Internet and to a social media platform  and directed the comment privately to the doctor. Within 10 minutes  I received a satisfactory response and the  office manager who let information pass through her responded to the pressures from her boss.  Frustration  sets in so what is a consumer to do?  When frustration sets in it takes a lot more steps to make a customer happy again?

Does this sound like you experience with customer service? Is this what your customers are feeling? 

Why in this day and age, does it take a comment to social media to get a response via traditional ways of getting support? However, I have seem social media play a great role in service recovery and positive commentary in a timely framework. It seems that timeliness is the key with social media and I’m glad to see more and more  companies and organizations are paying attention to people’s remarks. good and bad and are responding appropriately.  Does your social media interaction process responsive, are you paying attention to the comments made about your products and services? Are you engaging interactively with your community and influencers?

Social media is not only about inward and outward bound marketing, content, etc.. it is about  interactive responses in a timely matter too.  Use it as your  two-way connection to your customer,to potential customers, to influencers, and even  to competitors, so pay attention before you lose your market share.


How have you used your social media to engage and keep happy customers? Explained product functionality? Product Warranty? Service Recovery? Benefits? testimonials?  Set up your platforms and social media strategies to address these initiatives to best serve your customers and ease up  inbound communications too.

Passionate about Foodservice,







Generations and cultural diversity needs revolve around a mindset. No matter the age or position people focus on betterment,  paying it forward,  setting higher expectations and experiences, and options.

Being more positive helps the mindset for change and achievement. It gives you the ability to bounce back, connect with others, open to learn, to be more creative, less judgmental, see the big picture better, and achieve goals faster.

It is based on science! Positive attitudes can help quality of life.

A team well connected and more positive is able to balance external vs. internal orientation as well as inquiry and advocacy.  Take the time to bring this energy to your teams. Strategies include:

  1. Having the teams’ input to be part of the goal and initatives
  2. Open minded to see it through your customers’ eyes or your sales teams’ eyes.  What would they like to see, expect to receive, etc..
  3. Meetings with mediation -mindfulness, greater positivity
  4.  Five c in your work environments.
  • Contribution. Making a difference
  • Conviction. renter or owner?
  • Culture.  kindness or hostile?
  • Commitment. to position, loyal, believe in strategy
  • Confidence. Can you state that your department or/company people exudes that to their customers?