LOBBIES TAKE CENTER STAGE

For most people, an initial impression when entering a room will form the basis of their entire experience. When walking into a hotel, the lobby sets the tone. One out of every five guests (re: boutique and lodging surveys) say that their decision of coming back to the same hotel is influenced by the opportunity … Continue reading LOBBIES TAKE CENTER STAGE

Marsha Diamond: An Expert’s Take on Non-Commercial Foodservice and Tabletop’s Role in That Growing Segment

Reprint of my recent interview with TabletopJournal.  It's #ActiveFoodservice  info will  add value. Non-commercial foodservice continues to be a growing segment, with many schools, healthcare facilities and corporations re-thinking and expanding their offering for employees, patients, and students. So, we went  recently to industry expert Marsha Diamond to get her take on what is happening and, of … Continue reading Marsha Diamond: An Expert’s Take on Non-Commercial Foodservice and Tabletop’s Role in That Growing Segment

THREE RS OF MARKETING

Driving you crazy to build your brand! Here are some of my tips to use as a checklist to align yourself with driving your brand (organization, business or personal brand). But, before you can be successful on digital media platforms you need to: know your brand? What does your brand stand for? Who are your … Continue reading THREE RS OF MARKETING