THREE RS OF MARKETING

Driving you crazy to build your brand! Here are some of my tips to use as a checklist to align yourself with driving your brand (organization, business or personal brand). But, before you can be successful on digital media platforms you need to: know your brand? What does your brand stand for? Who are your … Continue reading THREE RS OF MARKETING

TODAY’S CUSTOMERS

Does it ever pay to argue with a customer? I have been doing sales and sales training for 30 plus years and the answer is no. There is always a way to diffuse a situation, offer up a solution to solve an issue or come to an agreement that’s amiable to the customer and fair … Continue reading TODAY’S CUSTOMERS

CUSTOMER LOYALTY

What do you do to maintain loyalty in your customer base?  Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person. How about a loyalty program?  Reminder programs to keep your customer base engaged with … Continue reading CUSTOMER LOYALTY