Category: experience

TODAY’S CUSTOMERS

by Marsha Diamond, posted in business, colleges, customer, equipment, experience, food, foodservice, health care, hospitals, long term care, manufacturers, restaurants, retail, sales, tabletop

Does it ever pay to argue with a customer? I have been doing sales and sales training for 30 plus years and the answer is no. There is always a way to diffuse a situation, offer up a solution to solve an issue or come to an agreement that’s amiable to the customer and fair … Continue reading TODAY’S CUSTOMERS

LOBBIES TAKE CENTER STAGE

by Marsha Diamond, posted in culinary, customer, experience, food, foodservice, restaurants

For most people, an initial impression when entering a room will form the basis of their entire experience. When walking into a hotel, the lobby sets the tone. One out of every five guests (re: boutique and lodging surveys) say that their decision of coming back to the same hotel is influenced by the opportunity … Continue reading LOBBIES TAKE CENTER STAGE

2018 Trade Show Strategy

by Marsha Diamond, posted in experience, sales, social media, trends

What's the point? If you think people will peruse and buy just from a show floor.  Think again 🙂 It's setting the mood buy - It's about having the right mix of products and the right people representing your brand at the booth. Booth needs to be interactive, engaging, solution oriented, digital, and more. Its … Continue reading 2018 Trade Show Strategy