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Customer Loyalty

What do you do to maintain loyalty in your customer base?  Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person.

How about a loyalty program?  Reminder programs to keep your customer base engaged with what you can offer in terms of services, education and partnership. Here are a few ideas to get you started:

How about:

  • offering educational webinars

  • offering webinars for different markets with solutions for challenges

  • forums for different levels of an operation for engagement and networking

  • sending out polls to ask questions that would allow you to either bring solutions whether it’s products and or programs for your customer base

  • points or incentives for your clients for trade show or conferences

Personalize initiatives that make you and your company memorable, reachable and trustworthy among industry peers.

Make 2018 a year your customer base will remember you! Always an opportunity for new opportunities by paying attention to the customers you already have done business with in the past.

Passionately,

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mind issues for consumers

sustainability

  • Are fired up peppers better than sautéed?
  • Is fried brussels sprouts better than not eating sprouts at all?
  • Is stevia equal to sugar in benefits?
  • Is organic food better for you than conventionally produced food?
  • Is fresh produce better than frozen?
  • Are organic grapes better tasting than conventionally grown grapes?
  • Pesticides residues: Are people being scared away from healthy affordable fruits and veg over concern about pesticide residues?

Every day I am asked questions like these. It’s about choice, options and balance over your single day.

Moderation is key! Moderation to means is to keep portion size in mind, variety in color, textures and cooking preparation and balance in the daily intake. Sometimes we overdo it in one meal but are able to provide a better balance throughout the rest of the meal dayparts.

When it comes to organic, nutrients are about the same depending on how you cook these fruits and vegetables. The  nutrition from organic or conventionally grown foods are about the same. The key is how you handle and cook the foods. Remember your body breaks down all food into carbon, hydrogen and oxygen into glucose which is utilized by your body for the tasks it has to undertake (For energy and body processes).Remember whatever is in season! Wild or farmer grown, conventional or organic, packaged or loose, you can choose and eat and enjoy!

Consumers, where do you get your food information? How do you know it’s right and valuable for you and your family?

Misinformation is prevalent. Check your resources-make sure blogs, websites, pods, Instagram, etc.. are valid by checking credentials of parties involved.  Opinions are opinions and everyone has them but facts should be science based and substantiated with a resource. Criteria that I look for it are credentials of the person writing the piece, what type of background (education, expertise, etc..) in the subject does that person(s)have, and/or credibility of person/brand on other information on this site.  Is their information opinion or belief base or backed by scientific facts? Weed out the misinformation.

 

Passionately,

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Marsha Diamond, MA, RDN

Food and Foodservice is my specialty