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ACTIVE FOODSERVICE

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When it comes to eating, selecting and producing of food always remember the seasonality of food is reflected of time and place its grown.

When we talk about local what does it mean? Does it mean the food comes from a certain region, certain radius from where it’s been served or produced, or it’s in the general area of a country (e.g. Nordic).

What about taste? Ingredient taste is related to place, environment, soil and weather too.

Do you consider this in your selection of products?

All of these help you develop and experiment to produce products, menu items that will delight yourself and your consumers.

Today many of us are explorers of the edible planet whether it’s through media, television, internet, in person and/or food conferences/shows. We are learning and relearning new products types, taste, production, and presentation. We learn about fusion and layering of flavors. We learn about options we never ever had. We learn more cultures, ethnic cuisine, and flavors

Food becomes who you are and how you feel whether you are the producer or the consumer.

Food initiatives, ideas, people; make up that perfect storm for the foodservice industry. You continue moving forward and will calm down to a normal roar. There’s growth in everything if you seek it out. there is opportunity to learn, to grow, to be expanded upon. There is real and rich opportunity in every storm, perfect or otherwise.

Passionately,

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TRANSPARENCY

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I was thinking about these terms transparency, clarity and credibility. Does your consumers even know you or all your products? What do people think today about  certain organizations, company products or services? Do you even know what your own colleagues and peers perceive about you or products or services?  the value? the credibility? How about associated industries?

How do you find out about a company?  How do you find out about their services?  How do you find out about their products? How do you find out about their  follow-up?  One way is peers, family members, industry partners, the internet and the use of social media sites. This has given the consumer, and potential employee the edge and a weapon.

Three ways you can get started: Survey who are your clients by reviewing your website and social media platforms with analytics that are available. Put on the reality glasses and view as if you were a client and see if  what you offer gives people a reason to engage with you.Have an independent consultant ask the questions for you or do some Intel on this to make sure positive perception and reality align itself.

Then what?  Culture, product, and/or strategy changes, and better alignment with solutions and more. What should  content be stating? Think about what you would want perception and reality to be in the public sphere.  Think value added to that consumer, service above expectations, the ability to reach out and verify your content credibility,  guarantees, major differentials, ability to connect with the right person within the company, and easy access(don’t make me search on a social media platform to find how to follow-up or get info).   Testimonials,  product information, and relevant  resources and content. For example, if it’s a mattress topper discuss mattress talk about reviews, give resources links about how to set up a good bedroom atmosphere, resources on how to  get good sleep. Resources, blogs and discussion(even tweet chats) to give that product more of a visual and engaging perception. Making it real and relatable.  Product  and content collaboration can lead to better engagement of your market and its consumers.

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COMMUNICATION TIPS

Are you clear ?

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Conversations: Do you say what you mean? Transparency. If you need validation-make the statement and ask if this what you mean or want me to do?

Email: When you email make no assumptions, state the obvious, give the answers and if need be ask questions to clarify what is being asked of you.
Be concise, and be clear in verbiage. People come from different background, education, ages, experiences and by doing this you make the communication a value add to both parties.

Texts: short and concise for quick answers or comments

Digital Media: content driven from reliable sources, channels, live videos, and encourage peer engagement in market channels

Leaving Phone Messages: State what you can do for the person or in short why you are calling and then close with who you are and contact info.Cold calling has a strategy. If you need help give me a call ,so I can help your team target these emails and calls.

Simple, short and concise. Say what you mean tactfully. Know how to present to the audience you are communicating to at the moment. Ask the right questions for engagement.

I have found these tips to help and move momentum forward and are less likely to get lost in translation.

Passionately,

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