TODAY’S CUSTOMERS

Does it ever pay to argue with a customer? I have been doing sales and sales training for 30 plus years and the answer is no. There is always a way to diffuse a situation, offer up a solution to solve an issue or come to an agreement that’s amiable to the customer and fair … Continue reading TODAY’S CUSTOMERS

ACTIVE FOODSERVICE

When it comes to eating, selecting and producing of food always remember the seasonality of food is reflected of time and place its grown. When we talk about local what does it mean? Does it mean the food comes from a certain region, certain radius from where it’s been served or produced, or it’s in … Continue reading ACTIVE FOODSERVICE

CUSTOMER LOYALTY

What do you do to maintain loyalty in your customer base?  Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person. How about a loyalty program?  Reminder programs to keep your customer base engaged with … Continue reading CUSTOMER LOYALTY