Here are some of my tips to use as a checklist to align yourself with driving your brand (organization, business or personal brand). But, before you can be successful on digital media platforms you need to:
know your brand? What does your brand stand for? Who are your main competitors?
what separates you from your competitors? What makes you unique (or what will make you unique when you launch)? Who is your target customer (or projected target if you’re just launching now)? Differential? what motivates them, what keeps them up at night, why they need a product or service like yours, etc.
in terms of branding/messaging, what do you like or dislike about your competitors?
if you only had one key sentence to summarize what your company does and what sets it apart, what would you say?
then make sure your team knows these messages and are able to communicate clearly these thoughts.
pay attention to digital platforms that are where your customers play and it may be outside your comfort zone 😊. Start to observe, read, follow and see the interaction. Then get started.
use your platforms to show engaging video with live subjects (not solely AI, equipment or food but in concert with live subjects)
it’s okay to put calendar dates out there where you’’ be but complement it with an action for the reader to engage with you.
social media posts should alternate content between promotional and relevant content for your audience
promote your posts an action to bring people to your website and further engagement (inward bound marketing, sales opportunities)
People relate to similar backgrounds, values, and/or profession so why wouldn’t you align your marketing with that point?
The Three Rs of digital marketing, resonance, relatability, and relevance.
Conversations: Do you say what you mean? Transparency. If you need validation-make the statement and ask if this what you mean or want me to do?
Email: When you email make no assumptions, state the obvious, give the answers and if need be ask questions to clarify what is being asked of you.
Be concise, and be clear in verbiage. People come from different background, education, ages, experiences and by doing this you make the communication a value add to both parties.
Texts: short and concise for quick answers or comments
Digital Media: content driven from reliable sources, channels, live videos, and encourage peer engagement in market channels
Leaving Phone Messages: State what you can do for the person or in short why you are calling and then close with who you are and contact info.Cold calling has a strategy. If you need help give me a call ,so I can help your team target these emails and calls.
Simple, short and concise. Say what you mean tactfully. Know how to present to the audience you are communicating to at the moment. Ask the right questions for engagement.
I have found these tips to help and move momentum forward and are less likely to get lost in translation.
What do you do to maintain loyalty in your customer base? Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person.
How about a loyalty program? Reminder programs to keep your customer base engaged with what you can offer in terms of services, education and partnership. Here are a few ideas to get you started:
offering educational webinars
offering webinars for different markets with solutions for challenges
forums for different levels of an operation for engagement and networking
sending out polls to ask questions that would allow you to either bring solutions whether it’s products and or programs for your customer base
points or incentives for your clients for trade show or conferences
Personalize initiatives that make you and your company memorable, reachable and trustworthy among industry peers.
Make 2018 a year your customer base will remember you! Always an opportunity for new opportunities by paying attention to the customers you already have done business with in the past.