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MICHELANGELO KNEW HIS BUSINESS. DO YOU KNOW YOURS?

REPOST. #ACTIVEFOODSERVICELightmatter_Sistine_Chapel_ceiling sistine chapel

I was on holiday in Rome and visited the Sistine Chapel (Italian: Cappella Sistina). It is the best-known chapel in the Apostolic Palace, the official residence of the Pope in Vatican City. It is famous for its architecture, evocative of Solomon’s Temple of the Old Testament. Under the patronage of Pope Julius II, Michelangelo painted 12,000 square feet (1,100 m2) of the chapel ceiling between 1508 and 1512.

It was breathtaking. The work, design, patience, persistence and talent of this individual, Michelangelo, awed me.

I had learnt from an art historian and staffer at the Vatican is that Michelangelo started to paint the scenes and after two scenes stepped down off the scaffolding that he put up by himself. Remember it is a long way down, very tedious work, standing while painting the ceiling and he was doing this painting by candlelight. Upon reaching the floor, he looked up and examined the images, the people he had painted, and the colors and after careful examination realized it was too busy and not enough clarity for people to see and understand. He then proceed to climb back up and continue his scenes with less images, and less people in order to get his message across clearly.  He made simpler scene to make the scenes speak clear and louder to more people.

After hearing this and thinking about it for a while, I thought what Michelangelo did in the 1500s is applicable today. Whether you run a business, or run a department, do not just move ahead without a plan. Plans should be evaluated as you move forward to see if it is realistic, are you achieving your goals and does it make sense for the rest of the team. Do not be afraid to change direction, strategy, or your choice of image (people) to get you where you need to be to be successful and satisfied with your piece of work.

Now you may think, why did he not start over at that time if he wasn’t satisfied with how it was coming out? I do not believe he was not satisfied but I think he felt that for more people to get something out of it, spirituality and visually, he needed to change his tactics to reach a broader audience.

Can you relate to what Michelangelo did?  Are there days you wished you stopped and changed direction in your business plan, strategy? Are there times you felt you kept going because you invested too much time and you were going to complete the task even if you know you should have altered the strategy?

I would like to hear how this story resonates with you?

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THREE RS OF MARKETING

2 steps

Driving you crazy to build your brand!

Here are some of my tips to use as a checklist to align yourself with driving your brand (organization, business or personal brand). But, before you can be successful on digital media platforms you need to:

  • know your brand? What does your brand stand for? Who are your main competitors?
  • what separates you from your competitors? What makes you unique (or what will make you unique when you launch)? Who is your target customer (or projected target if you’re just launching now)?  Differential? what motivates them, what keeps them up at night, why they need a product or service like yours, etc.
  • in terms of branding/messaging, what do you like or dislike about your competitors?
  • if you only had one key sentence to summarize what your company does and what sets it apart, what would you say?
  • then make sure your team knows these messages and are able to communicate clearly these thoughts.

Then,

  • pay attention to digital platforms that are where your customers play and it may be outside your comfort zone 😊.  Start to observe, read, follow and see the interaction.  Then get started.
  • use your platforms to show engaging video with live subjects (not solely AI, equipment or food but in concert with live subjects)
  • it’s okay to put calendar dates out there where you’’ be but complement it with an action for the reader to engage with you.
  • social media posts should alternate content between promotional and relevant content for your audience
  • promote your posts an action to bring people to your website and further engagement (inward bound marketing, sales opportunities)

People relate to similar backgrounds, values, and/or profession so why wouldn’t you align your marketing with that point?

The Three Rs of digital marketing, resonance, relatability, and relevance.

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COMMUNICATION TIPS

Are you clear ?

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Conversations: Do you say what you mean? Transparency. If you need validation-make the statement and ask if this what you mean or want me to do?

Email: When you email make no assumptions, state the obvious, give the answers and if need be ask questions to clarify what is being asked of you.
Be concise, and be clear in verbiage. People come from different background, education, ages, experiences and by doing this you make the communication a value add to both parties.

Texts: short and concise for quick answers or comments

Digital Media: content driven from reliable sources, channels, live videos, and encourage peer engagement in market channels

Leaving Phone Messages: State what you can do for the person or in short why you are calling and then close with who you are and contact info.Cold calling has a strategy. If you need help give me a call ,so I can help your team target these emails and calls.

Simple, short and concise. Say what you mean tactfully. Know how to present to the audience you are communicating to at the moment. Ask the right questions for engagement.

I have found these tips to help and move momentum forward and are less likely to get lost in translation.

Passionately,

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