BEYOND THE PLEXIGLASS

Customers still want a desire for great value with enhanced food safety, the new ambience with food. I believe products or services sold need to have this part of their marketing and sales strategy and its more important than ever to make your consumer feel safe with their purchasing solutions in this the age of … Continue reading BEYOND THE PLEXIGLASS

REENGAGING, REACTIVATING AND REIMAGINING FOOD AND BEVERAGE

We know planning and actions are required in the journey back to thriving in a new reality. Parts of the world that have already opened have given us a glimpse of our own future, including: no shared community food in break rooms; no more communal snacks; more scheduled meetings (to include people working from home); … Continue reading REENGAGING, REACTIVATING AND REIMAGINING FOOD AND BEVERAGE

TODAY’S CUSTOMERS

Does it ever pay to argue with a customer? I have been doing sales and sales training for 30 plus years and the answer is no. There is always a way to diffuse a situation, offer up a solution to solve an issue or come to an agreement that’s amiable to the customer and fair … Continue reading TODAY’S CUSTOMERS