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TRANSPARENCY

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I was thinking about these terms transparency, clarity and credibility. Does your consumers even know you or all your products? What do people think today about  certain organizations, company products or services? Do you even know what your own colleagues and peers perceive about you or products or services?  the value? the credibility? How about associated industries?

How do you find out about a company?  How do you find out about their services?  How do you find out about their products? How do you find out about their  follow-up?  One way is peers, family members, industry partners, the internet and the use of social media sites. This has given the consumer, and potential employee the edge and a weapon.

Three ways you can get started: Survey who are your clients by reviewing your website and social media platforms with analytics that are available. Put on the reality glasses and view as if you were a client and see if  what you offer gives people a reason to engage with you.Have an independent consultant ask the questions for you or do some Intel on this to make sure positive perception and reality align itself.

Then what?  Culture, product, and/or strategy changes, and better alignment with solutions and more. What should  content be stating? Think about what you would want perception and reality to be in the public sphere.  Think value added to that consumer, service above expectations, the ability to reach out and verify your content credibility,  guarantees, major differentials, ability to connect with the right person within the company, and easy access(don’t make me search on a social media platform to find how to follow-up or get info).   Testimonials,  product information, and relevant  resources and content. For example, if it’s a mattress topper discuss mattress talk about reviews, give resources links about how to set up a good bedroom atmosphere, resources on how to  get good sleep. Resources, blogs and discussion(even tweet chats) to give that product more of a visual and engaging perception. Making it real and relatable.  Product  and content collaboration can lead to better engagement of your market and its consumers.

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FOODSERVICE REVISITED

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When it comes to eating, selecting and producing of food always remember the seasonality of food is reflected of time and place its grown.

When we talk about local what does it mean? Does it mean the food comes from a certain region, certain radius from where it’s been served or produced, or it’s in the general area of a country (e.g. Nordic).

What about taste? Ingredient taste is related to place, environment, soil and weather too.

Do you consider this in your selection of products?

All of these help you develop and experiment to produce products, menu items that will delight yourself and your consumers.

Today many of us are explorers of the edible planet whether it’s through media, television, internet, in person and/or food conferences/shows. We are learning and relearning new products types, taste, production, and presentation. We learn about fusion and layering of flavors. We learn about options we never ever had. We learn more cultures, ethnic cuisine, and flavors

Food becomes who you are and how you feel whether you are the producer or the consumer.

Food initiatives, ideas, people; make up that perfect storm for the foodservice industry. You continue moving forward and will calm down to a normal roar. There’s growth in everything if you seek it out. there is opportunity to learn, to grow, to be expanded upon. There is real and rich opportunity in every storm, perfect or otherwise.

Passionately,

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DEBBIE DOWNER IN YOUR MIDST

eye2sDo you have an employee that is a Debbie Downer or an eeyore? You know the type.  You ask them how they are, they state in a monotone, and drab voice, how could I be. So much work. So little time.

Are you frustrated? Looking to reach for pink slip as you think that will change the culture.  Not always the answer.

Transform your eeyore or Debbie downer into a corporate culture cheerleader.

Here are a few steps to help you change their work personal culture to a wow.  Maybe even getting someone to have a bounce in his or her step, work, and voice. The TIGGER attitude.

1.  Happiness is contagious and therefore a culture of kindness and happiness is contagious. Are you transmitting this feeling to others in your actions, in your verbal and non verbal communications.

2.  Pair people to work together. With collaboration, it can stimulate a change in someone’s attitude for better

3.  Show concern, compassion

4. Be focused on employees-mindful of their attitude change.

5. Ask questions and listen to the answers. Be in the moment. Engage

6. Feedback. Three positive statements for every negative one in order to feel safe. Feel the love.  Try tactic for improvement on their work abilities with kindness and reframe so they have a reference point that resonates with their background.

7. Engage in mindfulness training/coaching for your group-mediation, cleansing breathes, and more

It can pay off in reducing employee turnover later on, save labor $$ and help employees grow, and self discovery.

How have you changed  corporate culture killers in your organization? Share the story.

 

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