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MICHELANGELO KNEW HIS BUSINESS. DO YOU KNOW YOURS?

REPOST. #ACTIVEFOODSERVICELightmatter_Sistine_Chapel_ceiling sistine chapel

I was on holiday in Rome and visited the Sistine Chapel (Italian: Cappella Sistina). It is the best-known chapel in the Apostolic Palace, the official residence of the Pope in Vatican City. It is famous for its architecture, evocative of Solomon’s Temple of the Old Testament. Under the patronage of Pope Julius II, Michelangelo painted 12,000 square feet (1,100 m2) of the chapel ceiling between 1508 and 1512.

It was breathtaking. The work, design, patience, persistence and talent of this individual, Michelangelo, awed me.

I had learnt from an art historian and staffer at the Vatican is that Michelangelo started to paint the scenes and after two scenes stepped down off the scaffolding that he put up by himself. Remember it is a long way down, very tedious work, standing while painting the ceiling and he was doing this painting by candlelight. Upon reaching the floor, he looked up and examined the images, the people he had painted, and the colors and after careful examination realized it was too busy and not enough clarity for people to see and understand. He then proceed to climb back up and continue his scenes with less images, and less people in order to get his message across clearly.  He made simpler scene to make the scenes speak clear and louder to more people.

After hearing this and thinking about it for a while, I thought what Michelangelo did in the 1500s is applicable today. Whether you run a business, or run a department, do not just move ahead without a plan. Plans should be evaluated as you move forward to see if it is realistic, are you achieving your goals and does it make sense for the rest of the team. Do not be afraid to change direction, strategy, or your choice of image (people) to get you where you need to be to be successful and satisfied with your piece of work.

Now you may think, why did he not start over at that time if he wasn’t satisfied with how it was coming out? I do not believe he was not satisfied but I think he felt that for more people to get something out of it, spirituality and visually, he needed to change his tactics to reach a broader audience.

Can you relate to what Michelangelo did?  Are there days you wished you stopped and changed direction in your business plan, strategy? Are there times you felt you kept going because you invested too much time and you were going to complete the task even if you know you should have altered the strategy?

I would like to hear how this story resonates with you?

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2018 Trade Show Strategy

What’s the point?
If you think people will peruse and buy just from a show floor.  Think again 🙂

It’s setting the mood buy –
It’s about having the right mix of products and the right people representing your brand at the booth.

Booth needs to be interactive, engaging, solution oriented, digital, and more. Its not about the quantity but quality of these criteria even for a two hour show.  Trade shows and people  are valuable in terms of costs and time. Use live webinar, and/or live videos at trade show to drive business to your booth and engage even those that aren’t at the show but follow or engage with you in a digital world.  Trade show times and expectations should always  communicated prior to show too.

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It’s about networking at sessions and events.Engage and inquire about the market challenge and successes. Be authentic.

Finally it’s the follow up.
Thank you for dinners and even a quick email blast that’s personalized to who you connected with at that show. Instead of the email blast out to all that’s so impersonal and just a check off of your follow up list.

Shows and Buying need to be a positive customer experience and so does the post sale experience.

Passionately,

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ARE YOU READY TO EMBRACE CHANGE?

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Generations and cultural diversity needs revolve around a mindset. No matter the age or position people focus on betterment,  paying it forward,  setting higher expectations and experiences, and options.

Being more positive helps the mindset for change and achievement. It gives you the ability to bounce back, connect with others, open to learn, to be more creative, less judgmental, see the big picture better, and achieve goals faster.

It is based on science! Positive attitudes can help quality of life.

A team well connected and more positive is able to balance external vs. internal orientation as well as inquiry and advocacy.  Take the time to bring this energy to your teams. Strategies include:

  1. Having the teams’ input to be part of the goal and initatives
  2. Open minded to see it through your customers’ eyes or your sales teams’ eyes.  What would they like to see, expect to receive, etc..
  3. Meetings with mediation -mindfulness, greater positivity
  4.  Five c in your work environments.
  • Contribution. Making a difference
  • Conviction. renter or owner?
  • Culture.  kindness or hostile?
  • Commitment. to position, loyal, believe in strategy
  • Confidence. Can you state that your department or/company people exudes that to their customers?

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Passionately,

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