TODAY’S CUSTOMERS

Does it ever pay to argue with a customer? I have been doing sales and sales training for 30 plus years and the answer is no. There is always a way to diffuse a situation, offer up a solution to solve an issue or come to an agreement that’s amiable to the customer and fair … Continue reading TODAY’S CUSTOMERS

MICHELANGELO KNEW HIS BUSINESS. DO YOU KNOW YOURS?

REPOST. #ACTIVEFOODSERVICE  I was on holiday in Rome and visited the Sistine Chapel (Italian: Cappella Sistina). It is the best-known chapel in the Apostolic Palace, the official residence of the Pope in Vatican City. It is famous for its architecture, evocative of Solomon's Temple of the Old Testament. Under the patronage of Pope Julius II, … Continue reading MICHELANGELO KNEW HIS BUSINESS. DO YOU KNOW YOURS?

2018 Trade Show Strategy

What's the point? If you think people will peruse and buy just from a show floor.  Think again 🙂 It's setting the mood buy - It's about having the right mix of products and the right people representing your brand at the booth. Booth needs to be interactive, engaging, solution oriented, digital, and more. Its … Continue reading 2018 Trade Show Strategy