2018 Trade Show Strategy

What’s the point?
If you think people will peruse and buy just from a show floor.¬† Think again ūüôā

It’s setting the mood buy –
It’s about having the right mix of products and the right people representing your brand at the booth.

Booth needs to be interactive, engaging, solution oriented, digital, and more. Its not about the quantity but quality of these criteria even for a two hour show.¬† Trade shows and people¬† are valuable in terms of costs and time.¬†Use live webinar, and/or live videos at trade show to drive business to your booth and engage even those that aren’t at the show but follow or engage with you in a digital world.¬† Trade show times and expectations should always¬† communicated prior to show too.

trade shows

It’s about networking at sessions and events.Engage and inquire about¬†the market¬†challenge and successes. Be authentic.

Finally it’s the follow up.
Thank you for dinners and even a quick email blast that’s personalized to who you connected with at that show. Instead of the email blast out to all that’s so impersonal and just a check off of your follow up list.

Shows and Buying need to be a positive customer experience and so does the post sale experience.





Are you clear ?



Conversations: Do you say what you mean? Transparency. If you need validation-make the statement and ask if this what you mean or want me to do?

Email: When you email make no assumptions, state the obvious, give the answers and if need be ask questions to clarify what is being asked of you.
Be concise, and be clear in verbiage. People come from different background, education, ages, experiences and by doing this you make the communication a value add to both parties.

Texts: short and concise for quick answers or comments

Digital Media: content driven from reliable sources, channels, live videos, and encourage peer engagement in market channels

Leaving Phone Messages: State what you can do for the person or in short why you are calling and then close with who you are and contact info.Cold calling has a strategy. If you need help give me a call ,so I can help your team target these emails and calls.

Simple, short and concise. Say what you mean tactfully. Know how to present to the audience you are communicating to at the moment. Ask the right questions for engagement.

I have found these tips to help and move momentum forward and are less likely to get lost in translation.






Did you know that?

Centennials-ages 0-9

Millennials – ages 20-37

The making of a generational mindset. Pivotal events during this age span reflects expectations of these cohorts.

Did you know that these are influencers of their purchases?

1. Value. Higher expectations is the standard in foodservice

2. Accessibility. Ease of to find food, restaurants, reviews, etc.

3. Betterment.  Looking for food and ideals wrapped around being mindful, holistic, wellness. Renewed focus in nutrition

4. Technology. It needs to be mobile, an app or smartphone/tablet integrated.

5. Convenience.   Easy simple to obtain. Bundling of value, options, food choice.

eg. zume pizza,  Amazon prime pantry

6. Experiences. Enrich daily life with pressures of modern living. They are interested in the customer experiences about the purchasing, the story about the company and products. Communal dining, entertainment. “Statement Food”-taste good, photo and Instagram worthy too.

Also remember options outside of box, have transparent communication and content in social media platforms, and if you are challenged ask and they may help you find solutions (they love to part of the story).