2018 Trade Show Strategy

What's the point? If you think people will peruse and buy just from a show floor.  Think again 🙂 It's setting the mood buy - It's about having the right mix of products and the right people representing your brand at the booth. Booth needs to be interactive, engaging, solution oriented, digital, and more. Its … Continue reading 2018 Trade Show Strategy


Are you clear ?   Conversations: Do you say what you mean? Transparency. If you need validation-make the statement and ask if this what you mean or want me to do? Email: When you email make no assumptions, state the obvious, give the answers and if need be ask questions to clarify what is being … Continue reading COMMUNICATION TIPS


TRENDS IMPACTING NEXT GENERATION Did you know that? Centennials-ages 0-9 Millennials - ages 20-37 The making of a generational mindset. Pivotal events during this age span reflects expectations of these cohorts. Did you know that these are influencers of their purchases? 1. Value. Higher expectations is the standard in foodservice 2. Accessibility. Ease of to find food, restaurants, reviews, etc. … Continue reading DID YOU KNOW?