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GET OFF THE SIDELINES AND START BEING SOCIAL

                         “Social media selling has risks, but sitting on the sidelines is the greatest risk of all. And the way to venture in wisely is becoming clear.”

How do people rate social media? They rate according to their comfort and what they find valuable and/or enjoyable to view or read. I was a habitual clipper of news articles and sharing via email or mail (in the olden days) and now via twitter or LinkedIn.

Research, evalution and reading social media tweets, blogs of organizations and companies. I have relayed valuable ideas and information. When people stick to what they do know and use social media it has a value.

Why are you talking about generalities or vagueness if you are supposed to be the expert? Be valuable to your customers, engage your followers, and meet new people every day.

In a recent blog, I discussed how to get started with Twitter. Since that time, some questions have arisen. Vocabulary answers:

Twitter engaging with similar social-minded beings

Twitter chats are conversation with grouping of people using a hashtag (#).Benefits: networking, learning, giving advice, finding work.

Twitter chats are s great way for individuals to advise on a particle new items, updates on products or solutions.  There are more than 600 twitter dates available. Businesses can  sponsor, be the expert or contributor for Q&A, and influence topics/news. If you set up one, decide why you want to have one, what is your potential outcome?

Tweetchat-website that handles twitter chats.

QR code-quick response codes that connect you via data, url, content and more via a smart phone

 Snap tags-Thinking of using QR codes for business? Imagine you had something that worked like a QR Code, or a 2D mobile barcode, but gave you so much more. Instead of using an indecipherable Rorschach blot, it used your logo. And instead of just taking people to a link, these designer QR codes opened up whole new lines of interactive communication. Ones that you could track, use and reuse to build relationships.

Consumers with either a standard or smart camera phone get instant access to offers, content, promotions and information by snapping and sending a picture of the SnapTag to a designated short code. Or by scanning the SnapTag using a SnapTag Reader App.Think of SnapTags as a custom QR code alternative that turn your logo into a widely adaptable interactive tool.

Mobile devices-start thinking about mobile apps for your company’s website, blogs, ability to do business with your customers, etc…

QR codes or snap tags are a way to get you back to a website, interactive poll or more. Engagement is the key.

PinInterest: excellent marketing tool and easy to use.  Think visual, build a community, build a brand, and click on visuals to be connected to your website, blog or products.  Fastest growing social site.

Snap tags, Twitter, QR code, next social media platform…. Changing times but now is not the time to retreat to the walled garden and disengage from learning and new ideas.

Are you ready to play? If not, which social media do you find the most challenging?

Passionately,

Advertisements

TWITTER 101

According to a recent research study by The Nielsen Company, “Americans spend nearly a quarter of their time online on social networking sites and blogs to learn more, to engage and more. Traditional marketing/branding focuses on what brands attempt to portray to consumers. Social media allows consumers to tell brands about themselves, while simultaneously increasing brand awareness by promoting interaction and a sense of community.

Major concerns of organizations, hospitals, senior living, foodservice companies and individual that want to engage in Twitter.

“This could be the greatest way for us to get more sales, engage our customers, have our patients engage, make more money, but are we too late to get started”

” We’re afraid to try Social Media”

“If we start it may be to broad appeal and appealing to a broad spectrum audience as possible might limit our business”

“If we don’t do it several times a day every day we won’t get followers and it won’t be impactful”

To be successful in twitter:

Position your brand to appeal specifically to a certain type of customer, you stand out as different and are perceived as an expert.Twitter is a social media business cocktail party.

  • have value added content
  •  industry news in the form of pictures, videos, press releases.
  • show interest in others.
  •  ask questions of your followers related to your brand/industry.
  • comment on tweets you find relevant to your brand.
  •  have a personality
  • each tweet can only be 140 characters so try to be short and to the point.
  • A word about following: It is called follow Friday. Some of the hashtag look like this (#ff or #followfriday). the #ff messages to extend the reach community. If you think someone is worth following reach out.
  • specific tweets you recommend people/brands to follow with the @ symbol and their Twitter handle.
  • talk less, listen more
  • build credibility
  • monitor consistently
  • valuable resources: use free source tracking
  •                 google alert
  •                 igoogle
  •                 rss feeds

Ask yourself this

  1. Are you in the daily conversation?
  2. Have you defined your social media “circle of influence?”
  3. Are you offering regular commentary on trends?
  4. Can you offer credible information in quick bites?
  5. Are you a “positive force,” or a “downer?”
  6. Have you made your credentials organic to the conversation?
  7. Do you support other credible voices?
  8. Give links to credible online sources

How Much Is That Tweet in the Window? As for customer behavior, nearly half (47 percent) are somewhat more likely to buy from a brand they follow on Twitter or like on Facebook.

One of the greatest challenges facing the digital media world is the lack of understanding of its power. Platforms like Twitter, Facebook, YouTube and Pinterest, among others, help brands establish thought leadership within their industry and among their customers.

But according to Harrison Painter, director of business development for BLASTmedia, most companies view social media in one of two ways: 1) A waste of time, or 2) a panacea for their marketing woes. Which one are you?

Passionately,

Marsha