Tag Archive | business

Customer Loyalty

What do you do to maintain loyalty in your customer base?  Most service, product and equipment providers make the sale, keep in touch few months post sale with the customer and then the waiting begins for both customer and sales person.

How about a loyalty program?  Reminder programs to keep your customer base engaged with what you can offer in terms of services, education and partnership. Here are a few ideas to get you started:

How about:

  • offering educational webinars

  • offering webinars for different markets with solutions for challenges

  • forums for different levels of an operation for engagement and networking

  • sending out polls to ask questions that would allow you to either bring solutions whether it’s products and or programs for your customer base

  • points or incentives for your clients for trade show or conferences

Personalize initiatives that make you and your company memorable, reachable and trustworthy among industry peers.

Make 2018 a year your customer base will remember you! Always an opportunity for new opportunities by paying attention to the customers you already have done business with in the past.

Passionately,

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BOOST BUSINESS TOMORROW BY PAYING IT FORWARD TODAY

payitforwardThe pay it forward” philosophy is a way to build relationships and do well for others without the expectancy of a gain for themselves in return. I believe it is possible to find a way to affect others in a positive way regardless of what your title is within an organization. I find that we are all have a passion toward making a difference in the lives of others.

People typically say that paying it forward can boost business. That may be true but the reasoning for doing it should be altruistic or it never comes across authentic. Another way to think about this concept in business is that it is like the cross-pollinating of ideas, thoughts, and building formal and informal connections. The more we apply this concept in our everyday lives, the easier it will transcend into our work and volunteer efforts.

Individually opportunities via social or informal networking opportunities give you an opportunity to engage with colleagues, peers, customers and prospects. You can interact by listening, getting their opinions, and forming a more intimate relationship with them than you might otherwise be able to at a more formal meeting. Paying it forward is an essential element of being an outstanding listen and sharer of information and ideas. It benefits all parties involved from which rewards will accrue. Invest in social media and it gives you the opportunity to engage with customers, and similar businesses on a more global scale. You can interact with customers from around the world, to listen, get their opinions, to form a more intimate relationship with them than you might otherwise be able to.

Paying it forward requires time, energy, passion and an authenticity about it. People typically say they do not have the time as their main reason to not participate. Simply by looking for ways to meet new and existing customers’ needs or by becoming a “friend” and trusted advisor — whatever the domain area, and without regard to whether their needs can be solved directly by your products or services — you increase the value that you deliver to your customer. They may then turn to you first with belief, loyalty, and hope that you will provide a suggestion or recommendation that meets their needs in the future.

The positive ripple effect of kindness acts is happening in many places around the world. Studies have shown that the effects of kindness not only make you feel good but also improve your mental and physical health, increases morale, builds credibility and trust, and builds effective work teams among your organization. The pay it forward attitude that our society is adapting more and more every day is really picking up momentum and becoming a big trend that will hopefully stick around for a long time. Bottom line – it is about doing what is right in professionally and personally.

What are you doing as an individual? Mentoring, guiding, connecting people, ideas, succession training, listening or?

Watch for my next blog for business ideas for paying it forward.

Passionately,

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BEYOND THE BASICS

 

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Does anyone remember 3 TV channels for baby boomers and older? abc, cbs, nbc

Does anyone remember the three basic vegetables growing up for baby boomers and older? Carrots, broccoli, potatoes

Does anyone remember the basic seasoning growing up for the baby boomers and older? Salt and pepper maybe oregano

Now we have …. unlimited potential for food, seasoning, local, forage, Nordic, ethnic, global flavors, ethnic spices, spirits and more.

With the advent of the internet, better communications and technology we learn more and expect more. People rely on perspectives, and answers to their questions.

So what does this mean to the foodservice industry? Whether you are an operator, director, or manufacturer you need to ask the questions who’s my audience, do I engage them with the right products/services and am I exceeding their expectations. If not someone else will take those sales, and opportunities. Need help to get started think foodservice forums, internet, think tanks, and related industries innovations.services.

Today more than ever you should revisit your options and make sure you are appealing to your customers or clients today and in the future. 3 channels doesn’t make it anymore!