I was reflecting about the United States and what sets it apart from other countries in the world. What makes us unforgettable as people, our businesses, our services, or our products? I know one of my major differentials is my Diamond Approach to help organizations/audiences learn, innovate and evolve. I have been told that I … Continue reading DO PEOPLE KNOW YOU? WHY NOT?
What is the name of your food facilities? What do they represent? Do you brand your healthcare? Do you brand the retail aspects of healthcare? Foodservice, gift shops, newsstands, kiosks. I was a coffee roaster last week and had a ‘aha’ moment. In this roasting house they customized the coffee with the logo and organization's … Continue reading RETAIL HEALTHCARE OR DO YOU WANT TO EAT THAT FOOD?
People need to know ‘your” brand. What does yours look like? Is your brand consistent in the image in these aspects of your business? email signature company name tag line marketing materials sales sheets labels signage equipment stationary business cards dress/uniform office/department décor tweets blogs Linkedin face book I have spoken about the importance of … Continue reading WHOSE IDENTITY DO I HAVE?