BEYOND THE BASICS

  Does anyone remember 3 TV channels for baby boomers and older? abc, cbs, nbc Does anyone remember the three basic vegetables growing up for baby boomers and older? Carrots, broccoli, potatoes Does anyone remember the basic seasoning growing up for the baby boomers and older? Salt and pepper maybe oregano Now we have …. … Continue reading BEYOND THE BASICS

HAPPY AND HEALTHY BRANDING

J.Walter Thompson Company (JWT) releases a major study on the key upcoming trends influencing the business of marketing this year. On this year's list is a trend, which has great implications for the healthcare industry: the correlation between health and happiness and the scientific findings, which support this relationship, Happiness improves the function of key … Continue reading HAPPY AND HEALTHY BRANDING

DO YOUR EMPLOYEES KNOW WHAT THEY SELL AND TO WHOM?

When you are leader, you have an obligation to be certain that your team is clear about your strategy and the big picture. If they do not “get it,” the first place to start to look is at yourself and the senior leadership of your organization.  You have heard it before all initiatives and positive … Continue reading DO YOUR EMPLOYEES KNOW WHAT THEY SELL AND TO WHOM?