Tag Archive | food

mind issues for consumers

sustainability

  • Are fired up peppers better than sautéed?
  • Is fried brussels sprouts better than not eating sprouts at all?
  • Is stevia equal to sugar in benefits?
  • Is organic food better for you than conventionally produced food?
  • Is fresh produce better than frozen?
  • Are organic grapes better tasting than conventionally grown grapes?
  • Pesticides residues: Are people being scared away from healthy affordable fruits and veg over concern about pesticide residues?

Every day I am asked questions like these. It’s about choice, options and balance over your single day.

Moderation is key! Moderation to means is to keep portion size in mind, variety in color, textures and cooking preparation and balance in the daily intake. Sometimes we overdo it in one meal but are able to provide a better balance throughout the rest of the meal dayparts.

When it comes to organic, nutrients are about the same depending on how you cook these fruits and vegetables. The  nutrition from organic or conventionally grown foods are about the same. The key is how you handle and cook the foods. Remember your body breaks down all food into carbon, hydrogen and oxygen into glucose which is utilized by your body for the tasks it has to undertake (For energy and body processes).Remember whatever is in season! Wild or farmer grown, conventional or organic, packaged or loose, you can choose and eat and enjoy!

Consumers, where do you get your food information? How do you know it’s right and valuable for you and your family?

Misinformation is prevalent. Check your resources-make sure blogs, websites, pods, Instagram, etc.. are valid by checking credentials of parties involved.  Opinions are opinions and everyone has them but facts should be science based and substantiated with a resource. Criteria that I look for it are credentials of the person writing the piece, what type of background (education, expertise, etc..) in the subject does that person(s)have, and/or credibility of person/brand on other information on this site.  Is their information opinion or belief base or backed by scientific facts? Weed out the misinformation.

 

Passionately,

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Marsha Diamond, MA, RDN

Food and Foodservice is my specialty

 

 

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MOVING THE NEEDLE IN 2017

internet-marketing-analtyics-results

Transparency and clarity.  I had heard people say. “This company is responsive and gives great customer service”. My interpretation is the customer felt satisfied with the answers and timing of follow up.  However, nothing about the service or product.  So, does that mean great customer service with a mediocre product will win loyal buyers?  Or the other way around, for example a famous phone company has a great phone but the service is questionable in timing, waits and follow up. It’s almost like a maze when you finally get there no cheese or prize:)ha.

The bigger the cost of the purchase or service the bigger the expectations.

However, it all starts with research? How do we research today?  Google searches, social media channels, company websites, peers, TripAdvisor, yelp rating, comparison websites, professionals, blogs, etc.

It starts with what we want? For example, google best sleeping mattress, then you get paid ads, then blogs, then comparisons and reviews. So much information and what is considered really valuable.  How do you find out about a company, how do you find about their services, about their products, about the follow up, using social media has given the consumer an edge and a weapon?

The consumer hopefully looks for something or someone they trust/credible sources to get the answers.  However, as we all know unless it’s a scientific based study or a credible white paper resource we got lots of opinions and beliefs.

What could a manufacturer or a service provider be doing to market and sell in today’s world?

  1. Have great customer service or customer experience officers-  Invest in your people and in their understanding of your products/services. Education and transparency is key. Get testimonials out there, SEO relevant words/terms.
  2. Extended warranties- If you believe in what you sell this speaks volume to consumers.  Make sure somewhere in your social media you give the value for this type of ROI. Restaurants give people food on the house because their food didn’t exceed expectations of their restaurant. So, it’s not only equipment but food and service. (type of guarantee)
  3. Whenever possible science based information or measurements that can be backed up about your equipment, food, or service.
  4. Differentials –  don’t be a commodity product/service/food. Today’s generations mindset is about higher expectations and experiences, and options
  5. Simulate your clients reviewing on your website, google it as if you were a client, give people a reason to engage with you (interactive social media), clear product information.
  6. Engage in social media: content relevancy, current events and cross over information to being a problem solver. For example, if it’s a mattress topper gives reviews, give links talk about setting up a good bedroom atmosphere, setting up how to get good sleep and wraparound that makes sense to you product/service. Add to that sales promotions, education, tweet chats and engage your customers so they come back to you for the answers.

Here’s to your foodservice success,

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TRADE SHOWS TRADEUP FOR CONSUMER PARTICIPATION

trade showAs I was rereading an older blog, and realized that updating it makes sense as this is still  a major challenge for companies.  They have only moved the needle a bit in engaging and increasing the numbers at tradeshows for their companies. Today’s span of age generations are looking for further engagement at these shows.  Trade shows still bring together buyers, sellers,manufacturers and their products/services availability.

Today’s consumers use the internet for  product information and competitive information(think yelp for foodservice services).They participate in virtual trade shows, social media and more.  In person shows have been less attended than ever before.  The sellers stand in their booth and wave the end users in or better yet just say hi , what’s new with your business? Maybe they should be asking, is your biggest challenge X?  Know your customers buzz words, and sweet spots to engage them.

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interactive walls

 

The number of exhibitors at a show today is disproportionate to the number of attendees.  Booth size may change; faces within the booth do change but the and how is always the same.  If it is an equipment show walk up and down the aisles and what you will see is a field of stainless steel, and  if it is a food show walk up and down the aisles and you will smell food and sample food, probably not knowing the difference from one food or another at the end of the day. What will they remember after the show about you and your products/services?

How do we inspire people to change the way they have done shows? With fewer days at show, attendees only visiting about 50% booth and even the quality of the booth visitation have changed. What is the ROI to the end users? What is the ROI to the exhibitor? The association, the trade show management company and so on.  The impact of trade shows affects the economics and time of many people and businesses.

Getting Started:

  • Look at buying trends for that market
  • Look at communication trends-social media, interactive, visually engaging
  • Look at the impact on a real world
  • Give relevancy to the consumer and you will build loyalty.

How do you make your exhibit more effective? How do you focus or engage people to come into your booth, draw traffic?

    1. Relevant food product demonstrations, samplings-eg. Comfortable, ambiance, passionate chefs and it makes a difference
    2. Know your audience. Narrow down your focus. Gain a better perspective on who you are selling to at this show. Equipment and products choices that will give your customer the competitive edge for this year.
    3. Offer solutions that are easy to implement
    4. Collaborate with fellow non competitive suppliers to come up with booth that are end users/client focused. Make it easier for them to envision what and how to use the products
    5. Rethink the way you show your products/services-think out of the box.  Another step could be to show it within a smaller version of a kitchen or…again using your imagination to get the buyer into your booth to engage them to tell their story
    6. Educational presentations at your booth-relevancy and powerful speakers
    7. Use vimeo or interactive storyboarding for testimonials or rolling out a video story
    8. Use apps that allow a customer to access information during the show
    9. Use social media as an engagement device to build excitement, tell them ideas, appear as an expert for your services and product.At show social media is a must to continue engagement for attendees and for the market segment who isn’t there so you build a following that goes to you for answers.
    10. Promotions via social media platforms2016-09-04 10.53.13

People still want face time, engagement, great educational sessions and sampling of products to touch and feel. They are selected in what shows they go to and who they visit.  Don’t you want to be on their VIP list?

Trade shows don’t need be become outdated? They can reenergize with new ideas, interactive educational sessions, better networking events between industry leaders and build excitement via social media, ambience, venue and location.

If you are doing same old trade show tricks, how do you expect different results? Think about you trade show strategy for this year and make it work for you. Think about your marketing strategy too? Focused webinars, foodservice focus groups and all year round promotional social campaigns that engage your potential customers much more than ever before.   I can help you get started.

Passionately,

Marsha

marsha@marshadiamond.com

Trade Show Strategist, Foodservice Business Consultant,  Foodservice Engager-Collaborator-Influencer-Connector