Tag Archive | food

ACTIVE FOODSERVICE

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When it comes to eating, selecting and producing of food always remember the seasonality of food is reflected of time and place its grown.

When we talk about local what does it mean? Does it mean the food comes from a certain region, certain radius from where it’s been served or produced, or it’s in the general area of a country (e.g. Nordic).

What about taste? Ingredient taste is related to place, environment, soil and weather too.

Do you consider this in your selection of products?

All of these help you develop and experiment to produce products, menu items that will delight yourself and your consumers.

Today many of us are explorers of the edible planet whether it’s through media, television, internet, in person and/or food conferences/shows. We are learning and relearning new products types, taste, production, and presentation. We learn about fusion and layering of flavors. We learn about options we never ever had. We learn more cultures, ethnic cuisine, and flavors

Food becomes who you are and how you feel whether you are the producer or the consumer.

Food initiatives, ideas, people; make up that perfect storm for the foodservice industry. You continue moving forward and will calm down to a normal roar. There’s growth in everything if you seek it out. there is opportunity to learn, to grow, to be expanded upon. There is real and rich opportunity in every storm, perfect or otherwise.

Passionately,

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MIND ISSUES FOR CONSUMERS

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  • Are fired up peppers better than sautéed?
  • Is fried brussels sprouts better than not eating sprouts at all?
  • Is stevia equal to sugar in benefits?
  • Is organic food better for you than conventionally produced food?
  • Is fresh produce better than frozen?
  • Are organic grapes better tasting than conventionally grown grapes?
  • Pesticides residues: Are people being scared away from healthy affordable fruits and veg over concern about pesticide residues?

Every day I am asked questions like these. It’s about choice, options and balance over your single day.

Moderation is key! Moderation to means is to keep portion size in mind, variety in color, textures and cooking preparation and balance in the daily intake. Sometimes we overdo it in one meal but are able to provide a better balance throughout the rest of the meal dayparts.

When it comes to organic, nutrients are about the same depending on how you cook these fruits and vegetables. The  nutrition from organic or conventionally grown foods are about the same. The key is how you handle and cook the foods. Remember your body breaks down all food into carbon, hydrogen and oxygen into glucose which is utilized by your body for the tasks it has to undertake (For energy and body processes).Remember whatever is in season! Wild or farmer grown, conventional or organic, packaged or loose, you can choose and eat and enjoy!

Consumers, where do you get your food information? How do you know it’s right and valuable for you and your family?

Misinformation is prevalent. Check your resources-make sure blogs, websites, pods, Instagram, etc.. are valid by checking credentials of parties involved.  Opinions are opinions and everyone has them but facts should be science based and substantiated with a resource. Criteria that I look for it are credentials of the person writing the piece, what type of background (education, expertise, etc..) in the subject does that person(s)have, and/or credibility of person/brand on other information on this site.  Is their information opinion or belief base or backed by scientific facts? Weed out the misinformation.

 

Passionately,

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Marsha Diamond, MA, RDN

Food and Foodservice is my specialty

 

 

MOVING THE NEEDLE IN 2017

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Transparency and clarity.  I had heard people say. “This company is responsive and gives great customer service”. My interpretation is the customer felt satisfied with the answers and timing of follow up.  However, nothing about the service or product.  So, does that mean great customer service with a mediocre product will win loyal buyers?  Or the other way around, for example a famous phone company has a great phone but the service is questionable in timing, waits and follow up. It’s almost like a maze when you finally get there no cheese or prize:)ha.

The bigger the cost of the purchase or service the bigger the expectations.

However, it all starts with research? How do we research today?  Google searches, social media channels, company websites, peers, TripAdvisor, yelp rating, comparison websites, professionals, blogs, etc.

It starts with what we want? For example, google best sleeping mattress, then you get paid ads, then blogs, then comparisons and reviews. So much information and what is considered really valuable.  How do you find out about a company, how do you find about their services, about their products, about the follow up, using social media has given the consumer an edge and a weapon?

The consumer hopefully looks for something or someone they trust/credible sources to get the answers.  However, as we all know unless it’s a scientific based study or a credible white paper resource we got lots of opinions and beliefs.

What could a manufacturer or a service provider be doing to market and sell in today’s world?

  1. Have great customer service or customer experience officers-  Invest in your people and in their understanding of your products/services. Education and transparency is key. Get testimonials out there, SEO relevant words/terms.
  2. Extended warranties- If you believe in what you sell this speaks volume to consumers.  Make sure somewhere in your social media you give the value for this type of ROI. Restaurants give people food on the house because their food didn’t exceed expectations of their restaurant. So, it’s not only equipment but food and service. (type of guarantee)
  3. Whenever possible science based information or measurements that can be backed up about your equipment, food, or service.
  4. Differentials –  don’t be a commodity product/service/food. Today’s generations mindset is about higher expectations and experiences, and options
  5. Simulate your clients reviewing on your website, google it as if you were a client, give people a reason to engage with you (interactive social media), clear product information.
  6. Engage in social media: content relevancy, current events and cross over information to being a problem solver. For example, if it’s a mattress topper gives reviews, give links talk about setting up a good bedroom atmosphere, setting up how to get good sleep and wraparound that makes sense to you product/service. Add to that sales promotions, education, tweet chats and engage your customers so they come back to you for the answers.

Here’s to your foodservice success,

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