MOVING THE NEEDLE IN 2017

Transparency and clarity.  I had heard people say. “This company is responsive and gives great customer service". My interpretation is the customer felt satisfied with the answers and timing of follow up.  However, nothing about the service or product.  So, does that mean great customer service with a mediocre product will win loyal buyers?  Or the … Continue reading MOVING THE NEEDLE IN 2017

TRADE SHOWS TRADEUP FOR CONSUMER PARTICIPATION

As I was rereading an older blog, and realized that updating it makes sense as this is still  a major challenge for companies.  They have only moved the needle a bit in engaging and increasing the numbers at tradeshows for their companies. Today's span of age generations are looking for further engagement at these shows.  Trade … Continue reading TRADE SHOWS TRADEUP FOR CONSUMER PARTICIPATION

EXCEEDING CUSTOMER EXPECTATIONS-LOL

Is this like the dinosaur eggs, rare and valued when you find it ? When it's said to go beyond people's expectations today, it's because it at least enables your employees to meet the minimum of what your customers' expect. Standards have changed and this is a challenge. I have noticed many subtle changes. I … Continue reading EXCEEDING CUSTOMER EXPECTATIONS-LOL