Social media can help you understand trends in your market segment, increase bandwidth of your brand, increase market share, and better position your business. Two tools # and @ that can be valuable . Using these two with great content can be a win win for your audience. Hashtag To start off, the main difference between the two symbols … Continue reading CONFUSED ON THE SIGNS?
Today's customers want a roasted chicken, perhaps, with a crisp, golden skin and fall-off-the-bone juicy meat with virtually no shrinkage. Alternatively, pan after pan of "Healthy-Fry" French fries, deep fat crispy—without the deep fat. Or rethermalized cook/chill meals that come out with their original freshness restored. Or a complete meal as needed cooked to perfection. The perfectly … Continue reading COOKING TODAY FOR YOUR CUSTOMERS
Is it good enough to just sell for a low price? Do your customers need a value add or differential in your product or equipment? Is it an apparent difference in the product or service from your competition? I have been speaking to foodservice directors over the past few months and more and more it … Continue reading ARE YOU HITTING THE “SWEET SPOT” WITH YOUR CUSTOMERS?