Tag: foodservice equipment

CONFUSED ON THE SIGNS?

by Marsha Diamond, posted in branding, manufacturers, social media

  Social media can help you understand trends in your market segment, increase bandwidth of your brand, increase market share, and better position your business. Two tools # and @ that can be valuable . Using these two with great content can be a win win for your audience. Hashtag To start off, the main difference between the two symbols … Continue reading CONFUSED ON THE SIGNS?

COOKING TODAY FOR YOUR CUSTOMERS

by Marsha Diamond, posted in business, foodservice, health care, hospitals, long term care, retail, sales

Today's customers want a roasted chicken, perhaps, with a crisp, golden skin and fall-off-the-bone juicy meat with virtually no shrinkage. Alternatively, pan after pan of "Healthy-Fry" French fries, deep fat crispy—without the deep fat. Or rethermalized cook/chill meals that come out with their original freshness restored. Or a complete meal as needed cooked to perfection. The perfectly … Continue reading COOKING TODAY FOR YOUR CUSTOMERS

ARE YOU HITTING THE “SWEET SPOT” WITH YOUR CUSTOMERS?

by Marsha Diamond, posted in business, foodservice, health care, hospitals, sales

Is it good enough to just sell for a low price? Do your customers need a value add or differential in your product or equipment? Is it an apparent difference in the product or service from your competition? I have been speaking to foodservice directors over the past few months and more and more it … Continue reading ARE YOU HITTING THE “SWEET SPOT” WITH YOUR CUSTOMERS?