ARE YOU A BUSINESS PARTNER TO YOUR CLIENTS? Fundamentally, marketing must refocus away from selling product and toward creating relationships. Customers do not like to be ‘owned’ if that implies lack of choice or freedom. But they do like to be ‘owned’ if what that means is a vendor taking ongoing responsibility for the success … Continue reading ARE YOU A PARTNER FOR YOUR CUSTOMERS?
Tag: healthcare
PUT THE FOOD BACK INTO FOODSERVICE
Pastry competitions, culinary competitions, and 24/7 food network challenges are cropping up all over the place. Chefs, food service directors, culinary professionals within the every market segment have heard that people’s tastes are evolving, people want more and better products and it has transcended to the healthcare and the college and universe market segments. I … Continue reading PUT THE FOOD BACK INTO FOODSERVICE
RETAIL HEALTHCARE OR DO YOU WANT TO EAT THAT FOOD?
What is the name of your food facilities? What do they represent? Do you brand your healthcare? Do you brand the retail aspects of healthcare? Foodservice, gift shops, newsstands, kiosks. I was a coffee roaster last week and had a ‘aha’ moment. In this roasting house they customized the coffee with the logo and organization's … Continue reading RETAIL HEALTHCARE OR DO YOU WANT TO EAT THAT FOOD?
MARSHA DIAMOND 