Tag Archive | marketing

MICHELANGELO KNEW HIS BUSINESS. DO YOU KNOW YOURS?

REPOST. #ACTIVEFOODSERVICELightmatter_Sistine_Chapel_ceiling sistine chapel

I was on holiday in Rome and visited the Sistine Chapel (Italian: Cappella Sistina). It is the best-known chapel in the Apostolic Palace, the official residence of the Pope in Vatican City. It is famous for its architecture, evocative of Solomon’s Temple of the Old Testament. Under the patronage of Pope Julius II, Michelangelo painted 12,000 square feet (1,100 m2) of the chapel ceiling between 1508 and 1512.

It was breathtaking. The work, design, patience, persistence and talent of this individual, Michelangelo, awed me.

I had learnt from an art historian and staffer at the Vatican is that Michelangelo started to paint the scenes and after two scenes stepped down off the scaffolding that he put up by himself. Remember it is a long way down, very tedious work, standing while painting the ceiling and he was doing this painting by candlelight. Upon reaching the floor, he looked up and examined the images, the people he had painted, and the colors and after careful examination realized it was too busy and not enough clarity for people to see and understand. He then proceed to climb back up and continue his scenes with less images, and less people in order to get his message across clearly.  He made simpler scene to make the scenes speak clear and louder to more people.

After hearing this and thinking about it for a while, I thought what Michelangelo did in the 1500s is applicable today. Whether you run a business, or run a department, do not just move ahead without a plan. Plans should be evaluated as you move forward to see if it is realistic, are you achieving your goals and does it make sense for the rest of the team. Do not be afraid to change direction, strategy, or your choice of image (people) to get you where you need to be to be successful and satisfied with your piece of work.

Now you may think, why did he not start over at that time if he wasn’t satisfied with how it was coming out? I do not believe he was not satisfied but I think he felt that for more people to get something out of it, spirituality and visually, he needed to change his tactics to reach a broader audience.

Can you relate to what Michelangelo did?  Are there days you wished you stopped and changed direction in your business plan, strategy? Are there times you felt you kept going because you invested too much time and you were going to complete the task even if you know you should have altered the strategy?

I would like to hear how this story resonates with you?

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ACTIVE FOODSERVICE

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When it comes to eating, selecting and producing of food always remember the seasonality of food is reflected of time and place its grown.

When we talk about local what does it mean? Does it mean the food comes from a certain region, certain radius from where it’s been served or produced, or it’s in the general area of a country (e.g. Nordic).

What about taste? Ingredient taste is related to place, environment, soil and weather too.

Do you consider this in your selection of products?

All of these help you develop and experiment to produce products, menu items that will delight yourself and your consumers.

Today many of us are explorers of the edible planet whether it’s through media, television, internet, in person and/or food conferences/shows. We are learning and relearning new products types, taste, production, and presentation. We learn about fusion and layering of flavors. We learn about options we never ever had. We learn more cultures, ethnic cuisine, and flavors

Food becomes who you are and how you feel whether you are the producer or the consumer.

Food initiatives, ideas, people; make up that perfect storm for the foodservice industry. You continue moving forward and will calm down to a normal roar. There’s growth in everything if you seek it out. there is opportunity to learn, to grow, to be expanded upon. There is real and rich opportunity in every storm, perfect or otherwise.

Passionately,

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MOVING THE NEEDLE IN 2017

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Transparency and clarity.  I had heard people say. “This company is responsive and gives great customer service”. My interpretation is the customer felt satisfied with the answers and timing of follow up.  However, nothing about the service or product.  So, does that mean great customer service with a mediocre product will win loyal buyers?  Or the other way around, for example a famous phone company has a great phone but the service is questionable in timing, waits and follow up. It’s almost like a maze when you finally get there no cheese or prize:)ha.

The bigger the cost of the purchase or service the bigger the expectations.

However, it all starts with research? How do we research today?  Google searches, social media channels, company websites, peers, TripAdvisor, yelp rating, comparison websites, professionals, blogs, etc.

It starts with what we want? For example, google best sleeping mattress, then you get paid ads, then blogs, then comparisons and reviews. So much information and what is considered really valuable.  How do you find out about a company, how do you find about their services, about their products, about the follow up, using social media has given the consumer an edge and a weapon?

The consumer hopefully looks for something or someone they trust/credible sources to get the answers.  However, as we all know unless it’s a scientific based study or a credible white paper resource we got lots of opinions and beliefs.

What could a manufacturer or a service provider be doing to market and sell in today’s world?

  1. Have great customer service or customer experience officers-  Invest in your people and in their understanding of your products/services. Education and transparency is key. Get testimonials out there, SEO relevant words/terms.
  2. Extended warranties- If you believe in what you sell this speaks volume to consumers.  Make sure somewhere in your social media you give the value for this type of ROI. Restaurants give people food on the house because their food didn’t exceed expectations of their restaurant. So, it’s not only equipment but food and service. (type of guarantee)
  3. Whenever possible science based information or measurements that can be backed up about your equipment, food, or service.
  4. Differentials –  don’t be a commodity product/service/food. Today’s generations mindset is about higher expectations and experiences, and options
  5. Simulate your clients reviewing on your website, google it as if you were a client, give people a reason to engage with you (interactive social media), clear product information.
  6. Engage in social media: content relevancy, current events and cross over information to being a problem solver. For example, if it’s a mattress topper gives reviews, give links talk about setting up a good bedroom atmosphere, setting up how to get good sleep and wraparound that makes sense to you product/service. Add to that sales promotions, education, tweet chats and engage your customers so they come back to you for the answers.

Here’s to your foodservice success,

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