According to a recent research study by The Nielsen Company, “Americans spend nearly a quarter of their time online on social networking sites and blogs to learn more, to engage and more. Traditional marketing/branding focuses on what brands attempt to portray to consumers. Social media allows consumers to tell brands about themselves, while simultaneously increasing brand … Continue reading TWITTER 101
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HOW DO I DO IT? SOCIAL MEDIA START BUTTON
Social media-Can you sort fact from fiction? While there will always be a “me” in media – social media, social marketing, and social networking tools were designed to work best as a conduit for enabling information exchange, establishing a dialog, and creating a two-way conversation with your audience. At the end of the day, … Continue reading HOW DO I DO IT? SOCIAL MEDIA START BUTTON
TOO MUCH SOCIAL MEDIA
I have been reading and following social media for a while in terms of branding, marketing and enhancing an organization’s credibility to their customers and prospects. This past week I decided to do some social media research and evaluate some aspects of what is out there in the internet world. Checking out companies, individuals and … Continue reading TOO MUCH SOCIAL MEDIA
MARSHA DIAMOND 