Finding your rubies and positioning it within various media, television to social media to get the maximum reach and widest audience exposure. Check out how Lynda Resnick marketed commodity products to make THESE VALUE BRANDS. Business News: Your Questions, Your Money.
MARSHA DIAMOND 
Nice writeup. Remember, article marketing, if done correctly, can be one of the most effective marketing avenues. The best way to use an article directory is to write a quality article, something that is actually informative and useful and ORIGINAL. Upload it to your directory of choice and in time, Google, Bing and other search engines will index it, people will link to it if it is informative, and that link “muscle” will translate to your website through the keyword link you place at the bottom.
http://www.thebitbot.com/articles/
Stop by and submit an article and market yourself.